Ten years ago, our founder took her first post behind a hotel reception desk. What began with a key card and a smile evolved into a career spanning every facet of luxury hospitality. Rising from Receptionist to Hotel Manager, she developed a "360-degree" view of the guest experience mastering both the complex logistics that happen behind closed doors and the refined touches that guests remember forever.
The concept for Custom lived in notebooks for quite some time. When the turning point finally came, she chose to bet on herself, pouring a decade of expertise and an unwavering passion for service into a new vision.
We believe in being experts, not just "everywhere." That is why we decided to focus exclusively on the three locations that define our identity, our professional standards, and our global network.
Paris: As our founder’s birthplace, Paris is the soul of our aesthetic. It is where we learned the true meaning of savoir faire and white gloves service.
Morocco: This is our soul. Unlike our city-specific focus in Paris and New York, our reach in Morocco is nationwide. Leveraging our heritage, we design journeys across the entire Kingdom.
New York: New York City is where our professional edge was sharpened. Having spent a decade in the world’s most competitive hospitality market, Custom operates with NYC energy and precision.